Showroom x L’Oréal – Showroom Etc.

“Proof of Concept” Beauty Campaign

Shot in Accra, Ghana

In partnership with L’Oréal USA and directed by Showroom Etc alongside creative visionary Josh Sisly, the “Proof of Concept” campaign showcased the artistry and vibrancy of Ghana’s creative scene to a global audience. Shot entirely in Accra, the campaign featured Urban Decay products, blending high-fashion beauty with authentic West African storytelling.

THE VISION

To produce world-class beauty imagery rooted in local talent, culture, and perspective—

Highlighting how African creative hubs like Accra can deliver global-standard campaigns for international beauty brands.

VIEW THE CAMPAING

WHY TRANOÏ

Full Beauty & Advertising Campaign Production – From concept to final imagery
Casting & Talent Direction – Spotlighting Ghanaian models, stylists, and makeup artists
Creative Direction & Styling – Fusing bold beauty looks with cultural authenticity
Global-Ready Assets – Editorial-quality visuals for cross-market use

WHY IT MATTERS

This campaign is more than content—it’s a case study in bridging continents through creativity, demonstrating how African cities can be leveraged as both cultural inspiration and production powerhouses for global brands.

Special thanks to Josh Sisly, Wendy Bonsu, the Accra creative team that worked with us on this campaign, and every collaborator who brought this vision to life.