Bringing African Luxury

to the Biggest Stage in Sports

Super Bowl LIX weekend in New Orleans was more than just football—it was a celebration of culture, creativity, and representation. Showroom Etc, in partnership with Diverse Representation and William Morris Endeavor (WME), brought three exceptional African brands to the exclusive, invite-only Super Bowl LIX Gifting Lounge.

THE BRANDS

Selected from the Showroom portfolio for their authenticity, craftsmanship, and global appeal, these brands showcased the very best of African luxury:

  • Ambiance By Talata – Elegant body & home fragrance rooted in African heritage.
  • Jiamini Kenya – Handcrafted jewelry blending tradition and contemporary design.
  • AphroSpirit – Bold, statement-making beverage with a modern African twist.

INSIDE THE GIFTING LOUNGE

Hosted by Diverse Representation x WME, the Super Bowl LIX Gifting Lounge was a high-profile, invite-only experience attended by athletes, celebrities, and industry insiders. Guests received carefully curated gift packages featuring the Showroom brands, placing African artistry directly into the hands of global tastemakers.

WHY IT MATTERS

This partnership was more than a placement—it was a platform.

By connecting African brands to one of the most visible sporting events in the world, Showroom Etc continues its mission to elevate underrepresented designers, expand market access, and champion cultural storytelling through fashion and lifestyle products.

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