SHOWROOM AFRICA

We are dedicated to redefining how the world experiences African luxury

We position luxury African brands for their next level of global growth through strategic scaling, key collaborations and exposure to premium consumers in the North American and European markets.

We introduce global consumers to new levels of luxury via a premium rolodex of African luxury brands that bring African culture and lifestyle to life.

THE VISION

We are here to introduce the world to the full breadth of creative excellence, talent, and artistry that Africa has to offer.

We are here to tell Africa’s story through a luxury lens.

We are more than tribal prints. We are more than handmade craft. We are more than costume and craft. We are sleek. We are sexy. We are lifestyle. We are luxury.

We are here to ensure that Africa is never left out of the luxury conversation.

We are here to bring brands, across every sector, the best of Africa. We are here to be the consummate connectors that connect African brands and talent to North American audiences and consumers.

We drive and create critical conversations through fashion, design, and artistry.

We expand the consciousness of what it means to be African and luxury.

We reimagine. We evolve. We expand.

Interested in working with us?
reach out at hello@showroometc.com

ShowNotes™ by Showroom Etc

ShowNotes™
by Showroom Etc

Each issue delivers one idea worth pausing for rooted in truth, crafted with style, and designed to move you.
Whether you're scaling a brand, launching a vision, or simply trying to make it make sense.

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