How Showroom Etc. Is Expanding the Future of Fashion Commerce
For decades, fashion has operated on a narrow definition of a “buyer.”
Mention the term in most rooms and one image comes to mind: A polished executive with a department store badge and a front-row seat.
They matter — and they’ve helped shape the industry we know today.
But at Showroom Etc., we believe the buyer landscape is evolving — and expanding.
The future of fashion commerce lies not in replacing tradition, but in broadening our perspective.
Buyers are not a monolith.
Yes, they include the fashion directors and national retailers with global platforms. But they also include those moving culture from smaller stages — boutique owners, spa directors, stylists, e-comm founders, airport concept store buyers, and costume designers.
They may not always hold the largest purchase orders, but they hold something just as powerful:
Taste. Influence. Agility. Connection.
Showroom Etc. serves them all — because we believe every buyer type brings unique value to a brand’s growth story.
We see them — even when the industry doesn’t.
- The boutique owner in Atlanta who curates a 500 sq ft space with precision, intention, and a waitlist of loyal customers.
- The stylist in Lagos shaping red carpet narratives that echo across continents.
- The e-comm curator in Brooklyn who sells out every product drop in under 48 hours — no press, no PR, just trust.
- The airport concept store buyer who selects brands seen by 100,000 travelers a day.
- The spa director at a luxury resort in Morocco who needs beauty and wellness products that match the environment’s caliber.
- The costume designer whose choices influence entire aesthetics, moods, and cultural conversations through film and television.
These are buyers.
Their orders may be smaller in volume, but their impact?
Exponential.
As a brand advisory and market expansion firm serving visionary global brands, Showroom has always approached sourcing and visibility differently.
We don’t just ask: How do we get this brand into Nordstrom?
We ask:
- Where would this product be honored?
- Who would tell its story best?
- Which unexpected spaces could become its new stage?
Because when you broaden the definition of the buyer, you unlock new revenue channels, new cultural moments, and new global opportunities.
In my role as the official U.S. Buying Agent for Tranoï Paris, I am bringing this lens to one of Europe’s most celebrated showcases of design-forward fashion, beauty, and lifestyle brands.
But we’re not just showing up with the usual guest list.
We’re curating a new room —
A global mix of boutiques, stylists, specialty retailers, and cultural buyers ready to source the next wave of products and stories.
This isn’t about bypassing traditional retailers. It’s about expanding who gets to be in the conversation — and why.
Whether you’re sourcing for a department store or a destination boutique… Whether you’re styling for film or curating for retail…
You are part of a new generation of buyers redefining what fashion commerce looks and feels like.
I see you. Showroom Etc. sees you. Showroom Etc. builds with you. Because we’re not just opening doors —
We’re widening the entire corridor.
Interested in Tranoï this fall? Signup for the SS26 market season here – Tranoi SS26 Buyer Signup. We’re also hosting 1:1 conversations to understand your sourcing goals and explore if the Paris experience is a fit.
Email us buyer@showroometc.com with Subject Line “Tranoï Paris” to start the conversation.
