The Making of the 2024 Earthshot Prize Dress
A globally commissioned, sustainability-led fashion moment designed by Christie Brown, worn by Earthshot Prize Ambassador Nomzamo Mbatha, and brought to life through strategic collaboration facilitated by Showroom.
This project demonstrates how luxury fashion, environmental responsibility, and cultural storytelling can coexist on the world stage.
The Dress: Sustainability Meets Global Craft
For the 2024 Earthshot Prize, sustainability took center stage, quite literally, through a custom-made gown worn by Earthshot Ambassador Nomzamo Mbatha. Designed by Christie Brown, the dress was more than a red-carpet moment; it was a statement about the future of fashion, climate responsibility, and African excellence on a global stage.
Showroom facilitated the full scope of collaboration between Christie Brown and The Earthshot Prize, ensuring that every detail (creative, contractual, and logistical) was handled with precision. From brokering terms and pricing to coordinating travel and on-site participation for Christie Brown’s Creative Director, our role was to build the infrastructure that allowed creativity and purpose to meet seamlessly.
This was fashion as diplomacy.
Design as storytelling. Sustainability as luxury.
BTS: The Making Of the Dress
The Invisible Work That Makes Global Moments Possible
Moments like this don’t happen by chance. They are built intentionally by teams who understand how to move between worlds: fashion, media, talent, and global institutions.
Showroom worked closely with the Earthshot team to shape not only the garment, but the narrative surrounding it collaborating on the creation of the official video and the storytelling framework that brought the dress’s environmental message to life for a global audience. Every moving part was aligned to ensure the final reveal honored both the craft of Christie Brown and the mission of Earthshot.
This moment was powered by collaboration. We extend our deepest thanks to the Earthshot team, especially Tom and Selma, for their visionary leadership, and to Krystal from Nomzamo’s team for her exceptional coordination and support.
Together, we ensured that this dress and what it represents was positioned exactly where it belonged: on a world stage, proving that sustainability and style are not mutually exclusive.
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Showroom specializes in strategy-led fashion collaborations, cultural storytelling,
and end-to-end logistics for brands, designers, and institutions seeking to operate on international platforms.