A Mother’s Day Campaign by Showroom Etc for Maybelline & L’Oréal USA
This Mother’s Day, Showroom Etc had the privilege of telling a story that was as beautiful as it was heartfelt. We partnered with L’Oréal USA’s Senior Vice President, Wendy Bonsu, to celebrate the bond she shares with her mother, Margaret, in a special campaign for Maybelline.
A Portrait of Love and Legacy
Shot in Accra, Ghana, the campaign captured the closeness, warmth, and undeniable elegance of this mother-daughter duo. Against the vibrant backdrop of Ghana’s capital, Wendy and Margaret’s connection shone through in every frame—reminding us of the importance of cherishing the people we love while they are still here.
More Than a Campaign
This project was not only about producing beautiful visuals—it was about honoring the emotional fabric of motherhood. Wendy’s openness in sharing her story allowed us to capture not just photographs, but a celebration of love, strength, and heritage.
We are deeply grateful to Wendy and Margaret for letting us into their world, and to our partners at Maybelline and L’Oréal USA for supporting a campaign that celebrates the bonds that shape us.
Behind the Scenes
The vision for this project was rooted in authenticity—showing motherhood in its most intimate and joyful form. Bringing this vision to life required the collaboration of a talented team of creatives, each contributing their artistry to tell this story:
Production Credits
- Creative Direction / Concept: Elaine Mensah & Showroom Etc
- Photography: Josh Sisly
- Videography: Grande Eagle Motion
- Makeup Artist: Valerie Lawson
- Wardrobe: Daughter’s Look – Christie Brown; Mother’s Look – Pistis
- Assistants: @imageofic & @fit_francis
- Makeup Products: Maybelline #mnyitlook
